In grounded theory-based analysis, the researcher generally analyzes the data as follows: finding repeating themes by thoroughly reviewing the data coding the emergent themes with keywords and phrases grouping the codes into concepts hierarchically and then categorizing the concepts through relationship identification. There are also many iterations of the grounded theory process, especially when it comes to coding. Grounded theory remains one of the most popular qualitative methodological frameworks used by researchers today. The idea of starting with the data in order to create the theory contradicted previous methodological traditions, which mostly suggested that researchers should verify already-formulated theory during data collection.
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